LUBBOCK, Texas (June 26, 2025) – Lubbock Christian University Athletics has announced a new strategic partnership with FanWord, one of the nation's leading storytelling and technology companies in college athletics. The collaboration, which centers on FanWord's content creation platform FanWord Assist, aims to strengthen the Chaparrals' storytelling capabilities and amplify the voices of LCU student-athletes, coaches, and alumni.
With a proud championship tradition and a commitment to academic and athletic excellence, LCU Athletics continues to seek forward-thinking tools to enhance its digital presence. The integration of FanWord Assist into the department's communication efforts will enable LCU to streamline content production and deliver more consistent, impactful written stories.
"There are countless impactful stories to share at LCU," said Chris Due, LCU's Associate Athletic Director for Communications. "We're excited to partner with FanWord to help us highlight the journeys of our student-athletes and coaches in a creative and forward-thinking way."
FanWord Assist, already trusted by more than 100 institutions across the country, helps athletic departments produce a wide variety of content including game recaps, athlete bios, feature stories, and news releases. The addition of the platform will increase LCU's capacity for timely storytelling while enhancing brand engagement and audience connection.
"Partnering with Lubbock Christian University is a major highlight for us," said Chris Aumueller, CEO of FanWord. "They have an incredible athletic tradition and a clear passion for telling meaningful stories. Our goal is to help them bring those stories to life more easily and effectively, and we couldn't be more excited to support their journey."
The partnership underscores LCU's commitment to innovation in college athletics and aligns with the department's broader mission to promote and celebrate the achievements of its community—both on and off the field.
To learn more about FanWord and its storytelling tools, visit
FanWord.com.
